1. Advertising is a form of branding, but branding is a much more ambitious project then simply buying a or ...a on TV"
2. The idea of branding came about during the .
3. Branding was a process of trying to create distinction and within the context of manufactured sameness.
4. Large franchise bookstores have taken away attention from the importance of supporting our .
5. Super brands limit in other ways as well.
6. Because marketing a brand is so expensive, many brand oriented corporations choose to hire cheap companies.
7. (export processing zones)....they are basically .You often hear stories about people sleeping under their sewing machines. You hear about three overnight in a row. Workers dying of exhaustion.
8. Where what we are really talking about is the global economy, and the fact that it is totally disengaged from human rights and justice, and labor standards are .
9. Many of the people involved in the movement are .
10. With her book, No Logo, Naomi hopes not only to raise of the inhuman nature of big brands, but to also help people take action.
11. (Naomi Klein) "...that's my wish for the book, that it's !"